I need to preface this post by saying that this post is not of political nature. It does not represent my opinion, or anyone else’s for that matter. This article is about the incredible feat accomplished by Trump during the 2016 presidential election, being seemingly dismissed throughout the entire process and coming out, whether you like it or not, on top. I am by no means stating that Trump is a good politician, but I am stating that he is a great speaker, a great communicator and, most likely, a genius salesman.
How is that the case though? The media always dismisses the president as a fool, and there seems to be scandal after scandal when it comes to him. Albeit true, as many successful people have stated (including Grant Cardone, author of the 10X rule, affiliate link at the end of the article!), any publicity is good publicity. Statistics have shown that Trump has garnered over two billion dollars of free media attention, and I’m willing to bet that most of it was negative.
Here’s the deal though, Trump acknowledged this, he is a salesman and you can rest assured that he knows what he’s doing. Not a single day, or minute actually, passes without CNN talking about Trump. As a matter of fact, I urge you to open CNN right now, you’ll likely see what I mean. The president may not be the nicest, most polite, or generally good person out there, but he is a fantastic communicator. Trump managed to tap into the people’s simplest, primal emotions such as anger and fear of the unknown, and used those emotions to his advantage through being relatable. To be relatable is an essential skill needed to become an even mildly successful salesman. Trump, however, is not selling a product in this situation, he is selling a dream. By catering to lower-income households through a seemingly populist agenda, despite not actually being as populist as he stated, he convinced the people to buy into this dream.
In essence, think what you will about Donald J. Trump, but you’ve got to hand it to him, he knows how to sell.
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